Good post. There are a lot of
innovative things you can do with business cards.
One of the more savvy things is tie the card into your website. Closely tie in the color and design to the design of the website. And give the card holder a reason to visit -- perhaps list a section which requires a code from the business card to unlock.
Beautiful means different things to different people. There is a kind of beauty where all the parts of a business work together beautifully.