I'd say you DO need to balance creative with other skills. It's worth absorbing as much of the people around you and their roles because sooner or later, they might go and someone might need to pick up that slack. Its also good for starting out on your own, however random it might be.
The other part is that the creative should always be guided by the budget/time to some degree. Even if you allow the craziest arse idea to form, eventually you'll have to bring it into line with the budget and time constraints. On this comes the audience, and understanding how they interact with graphics. Prime example here was someone designing a dl flyer for a healthclub - not seeing the obviously thing that only the top 1/3 is visible while in its holder. Therefore the design failed...simple by having nothing attention grabbing in the top section...
In shor, creative is not enough - it needs to be intelligent creative to work.
|