I'm sort of thinking the same thing actually.
I'd be curious to know the background of this company...since I don't think tats or piercings at all when I look at this site. Unless it is not your typical parlor...
To be honest, my first impression when I opened it was "How pretty!" It's a very nice design, but seems a bit feminine and soft for what I picture a tattoo parlor site looking like. I think there is something to be said for being unique and different from the norm, but it's possible to have too much of a good thing I think.
So, what if you darkened it up a bit, made it not quite so soft, but stuck with the cowboy theme?
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