Logos can be very difficult because they actually brand a business. One thing to keep in mind that if a client thinks they like a logo you've done, recommend that they keep a copy of it in their pocket for a week and see if they still feel the same about it before deciding that 'it's the one.'
Also, in designing a logo, there's always the rules of not presenting more than 3 mock-ups.....my feelings are you should throw that rule out the window. Give the client about 7 to 10 logo designs.... all with different feels. Sometimes they don't know what they really want and you give yourself a better chance — as a new designer — if you give yourself a chance with the client by giving more options to them. They'll like you more for it.
Don't design in Photoshop.....use Illustrator for initial logo designs. Use different fonts with each sample and let the client play 'paper dolls'...for example...matching this font with this illustration or graphic. This gives the client the feeling that they are involved in choosing their logo more.
Have a rate scale of what to charge....type only logo = $100.00, type with symbol graphic = $150.00 and custom illustration type logo = $200.00 and up (you're a young designer, so don't ask for too much because you want to get your foot in the door)
I know I've got more information for you, but I've gotta run.... I'll try to be on more tomorrow.
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