The world's most expensive burger - flame grilled Wagyu Beef, topped with white truffles in an Iranian saffron and truffle bun - is to go on sale at a fast food restaurant.
Burger King's £95 sandwich, named simply The Burger, will make Guinness World Record history beating a similarly extravagant American Double Truffle Burger which cost just £65 in 1994.
The world's most succulent Japanese beef is complemented with white truffles, onion tempura prepared in Cristal champagne and Italy's finest Pata Negra prosciutto
Restaurant critics have dismissed the burger as just the latest stunt in a marketing craze which has seen Selfridges charge £85 for a sandwich and Peter Jones, the Sloane Square department store, ask £50 for a cup of coffee pre-digested by a Civet cat.