I would always say hire a designer, it's ok doing somethings yourself but certain things are worth hiring a professional if you want your business to stand out.
It happened years ago with Microsoft Frontpage, all of a sudden every PC user thought they were a web designer, you ended up with an internet full of sites that....
1) Where poor aesthetically
2) They weren't built to any kind of web standards
3) They weren't searchable by seach engines
4) They appeared differently (often broken) in different browsers
Businesses on the net that stand out know they have to hire a professional who excels in their certain area to achieve this. Logo design is no different you can get a logo designer on the internet to design you a logo for $25 but it won't be a strong brand that will last over time, this is why people say, you get what you pay for.
Hope this helps
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