El, I really like this character. My thinking is, if you have a logo, while have him the same on everything? It would be really cool to have him change - maybe he is flying on the letterhead, standing proud on the business card, washing his underpants in the comp slip. (ok maybe not that) but I mean you really use him as a brand device. You could use stills or animations on your website with him in little storys.
Experiment. I think he has to much potential
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