It is a tough one mate and I feel for you...Did you decide the price to begin with though? If not, then that's possibly where you went wrong, not that it will help if they turned round with your proofs later on and under cut that... I honestly don' know what the law can do to help you, bar small claims court, if they had not paid a 'pre-agreed' invoice...
You've done right not giving them good quality stuff, but let's hope your friend can come through for you. You might have to lower your price and take this job as a learn to get prices agreed first (if you did then sorry for harping on) - tis better to get something for your efforts than nothing...
Fact is, there are always going to be clients who will fleece you. They want to pay peanuts, but yet still get an amazing card... With business card printing starting from £25 quid and clients wanting the whole job done for £30, you can see where it ll falls off.
It is something you feel out with your clients... budgets and means. You can often begin to tell which ones one as cheap as possible, no matter the quality ( the sort who might take your perfectly designed colour flyer and photocopy it to make more....) and those who understand the benefit of design...
By and by, those cheap card designers are templates, where as something more bespoke costs more...
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