thanks for all the above advice.
And we are actually going to offer things like spot UV and certain stock upgrades. We also have a bespoke printing section where people can email for a bespoke quote and we will get it done for them. There is also going to be an easy upload page in the checkout process, so that you would not have to faff around emailing or posting off artwork!
The real problem now is getting people to see the site. I've done some research and it seems that search engines are the best way. I asked a few graphic designers if they would ever look in a trade magazine for ads to seach for a printer but all of them said no!
Any advice?
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