Yes, very good stuff Jacob and Jeff! It made me look at how I approach logo design very critically.
Just as a side note, did you realize, Jacob, that you had contacted me to do this interview (on Facebook) about "logo design from an infamous logo designer?" (I thought I was pretty hot stuff after the invite.) I'm now assuming you thought I was Jeff Fisher, and it was just a misunderstanding. Well, my ego has been bruised a little, and I've returned to reality. Of course, my remarks wouldn't have been half as good as Jeff Fisher's were.
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